Have you noticed how aggressively films
are being promoted these days? In the earlier years the work of film directors,
actors and actresses would end with the final shot of the movie. But nowadays
their work continues for a long time after that last shot. In order to create
awareness they have to travel to different parts of the country, attend special
appearances in popular television programs and reality shows, give interviews
and so on.
Recently, the increasing popularity of
the online medium has caught the attention of filmmakers from all parts of the
world. Using the online domain has other advantages such as low cost and wide
geographical reach. The untapped potential of social networking websites, email
marketing, video marketing, forum marketing and other online avenues are being
harnessed to attract the audience. Using the cyberspace helps big budget movies
as well as independent films.
The online domain is also being
increasingly used in the Bengali film industry to promote upcoming films. By
surfing on the internet you will find many Tollywood online videos, news,
wallpapers, audio and so on. You will see that many Bengali directors, actors,
music composers and other celebrities are taking the help of websites such as
Twitter, Facebook and Youtube among others to voice their opinions and connect
with the audience.
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